In recent years, society has been moving to add clean beauty products into their lives. It’s more important today for consumers that the products they put on their skin are good for them, the environment around them and their household.
What is non-toxic/clean beauty?
Non-toxic beauty refers to products whose ingredients do not include substances that have been known to cause toxic responses in humans. Some of these ingredients have been known to cause serious problems such as organ problems, birth defects, and even cancer. Many clean beauty brands when beginning the journey of formulation start with a “black list”, a list of ingredients they don’t want in their product line and initiatives they want to be mindful of. Khalm began with better for you non-toxic formulations, sustainability in packaging & sourcing and inclusivity as our tenants.
What does clean beauty entail for brands?
Many brands have taken the step to be clean by being transparent about the ingredients they are using and being specific. They have also been known to associate with terms such as “vegan”, “cruelty-free”, “eco-friendly” and “sustainably sourced”. This is incredibly important because a lot of brands will “greenwash” their products and use marketing to convey that their products are good for you and the environment. Khalm has taken steps to be certified in all of the above, going one step further in our claims process.
How is Khalm Skincare a clean beauty brand?
Khalm Skincare is vegan, cruelty-free, and EU-regulated. 80% of Khalm Skincare’s formulations are made in glass bottles which means that they can be cleaned and recycled while preventing plastic leaching into the formulation. Our products use naturally derived ingredients while being paraben, phthalate free and mostly sulfates free (our cleanser has sulfates so it can have a lathering effect when used). A key ingredient of Khalm skincare products is the Ayurvedic oil Oud. Oud has been known to be very scarce and sought after, being on an endangered species list, which is why Khalm sources our Oud from a sustainable farm in Vietnam.
What does this mean for you?
This means that all the products that are being put on your skin are ethically sourced and good for you and your household. Our team has taken the time to pick ingredients to create a skincare line that is “better for you” no matter your skin type or color. It’s a company mission that we live on the ethical, non-toxic and safe side for our consumers. Let’s face it, all family members use and share products under one household. Khalm wanted to make sure sharing could be possible and safe.